Brand Finance：2025年零售品牌100强报告（英文版）

In the Retail 100 2025 ranking, Amazon remains the world’s most valuable brand with a brand value of USD356.4 billion, marking a decade at the top for the US retail giant. Walmart is the fastest-growing brand among the top 10, rising 42% to USD137.2 billion, and ranks second among the world’s most valuable retail brands. Its growth is fuelled by private-label expansion, aggressive discounting, and a rebranding effort aimed at attracting younger, price-conscious consumers. However, t