尼尔森：2015年全球广告信任度调查报告（英文版）

GLOBAL TRUST IN ADVERTISING：WINNING STRATEGIES FOR AN EVOLVING MEDIA LANDSCAPE SEPTEMBER 2015• Branded websites are the second-most-trusted advertising format, behind recommendations from friends and family.• Two-thirds trust consumer opinions posted online―the third-mosttrusted format.• The proliferation of online ad formats has not eroded trust in traditional paid advertising channels. Roughly six-in-10 say they trust ads on TV (63%), in newspapers (60%) and in magazines (58%).• Millennials sh