尼尔森IQ：2025年全球健康与保健洞察报告：从健康趋势转向生活方式（英文版）

Health and wellness isn’t a trend—it’s a full-fledged lifestyle shift. Within this surging industry, consumers want more than just products. They’re seeking clarity, innovation, and a healthier future. Long gone are the days when health and wellness were confined to fleeting New Year’s resolutions, doctor’s advice, or narrow categories of exercise and diet. Today’s consumers view well-being as a holistic, all-encompassing journey that extends far beyond the gym or the dinner table. It now inc