Marketing AI Institute：2024年AI营销现状报告（英文版）

The fourth-annual State of Marketing AI Report proves that it’s never been more important to accelerate AI literacy for all, as urgently as possible. This year’s research is our most expansive yet, containing data from almost 1,800 marketing and business professionals on how they use AI. And the picture it paints makes it very clear we’re at a crossroads. Our respondents are largely eager and excited to embrace AI. Many of them are actively infusing it into their work and piloting it at their