麦肯锡：2024年欧洲消费者如何看待电动汽车报告（英文版）

Electric vehicles (EVs) are no longer a niche business. They now account for 16 percent of new-car sales in Europe, up from under 1 percent in 2019. Despite the removal of purchase subsidies in certain markets, such as Germany at the end of 2023, sales have remained stable. Since the beginning of 2024, more than 875,000 new full battery electric vehicles (BEVs) have been sold across the continent. As EV growth continues to unfold in Europe, automakers are developing more nuanced prof