Optimove：2025年游戏化手册（英文版）

Gamification in iGaming is reaching ubiquity It is underscored by the survey results that revealed that 100% of iGaming operators are using gamification “at least sometimes,” with more than 60% using it “to a great extent.” In addition, more than 60% are already using GenAI for personalised experiences, with over 70% leveraging it for targeted promotions and offers, and more than 60% for automated content creation.With gamification as a staple in the iGaming world, the challenge is no longer