DSI：2025年全渠道零售下的组织重塑策略：超越传统电子商务布局的实践与探索报告（英文版）

Reinventing the Organization for Omnichannel Success: Beyond ‘Where Ecommerce Sits’ “Where should ecommerce sit in my organization?” It’s a common question that many leaders simply don’t know the answer to. Should ecommerce sit in sales? Marketing? How many people should we dedicate to it? Ecommerce sales skyrocketed for many brands postpandemic, causing businesses to need to rapidly transform to keep up with demand. This acceleration, combined with today’s volatile economy, still remains an