尼尔森IQ：穿越周期 激活增长：2024年中国乳制品行业思想领导力报告（英文版）

More people consume Focusing on the large lactose intolerant population and potential overseas markets to expand the dairy consumer base Consume more times Enrich product types, optimize consumption structure, and develop dairy products that meet more consumer needs and scenarios. Let consumers not only “drink milk”, but also “eat milk”. Spend more each time Both the government and the industry are promoting the increased use of raw milk to improve dairy quality and consumption. Big packs is