科握（KAWO）：2024年B2B社媒营销研究报告（英文版）

Social media stands out as the top marketing channel due to its low cost to launch and relatively stable operation model. This shows that the B2B companies not only attach great importance to social media’s influence on communication and user impact, but also hope to obtain leads through their cost-effective investment in social media. • Offline events is the next major marketing channel. After three years of pandemic, there was a significant recovery of offline exhibitions and activities. •