Brand Finance：2024航空航天与国防品牌25强报告（英文版）

Boeing's brand value and reputation have recently been subject to intense scrutiny and challenge, especially in light of various troubles with new versions of its Boeing 737 aircraft family. These incidents have made a notable and negative impact on the brand's reputation metrics, causing Boeing's brand value to dip by 8% to USD16.2 billion. The direct fallout included a tangible dent in the company's share prices and raised the potential for future order cancellations from ai