Criteo：Cross-device shopping starts and ends on mobile Q3 2015【英文版】

Criteo’s analysis of shopping data from Q3 2015 demonstrates that smartphones are increasingly becoming the purchase device of choice in a multi-device world:• Mobile is becoming the preferred purchase device for cross device shoppers: 4 in 10 transactions now involve multiple devices. Cross-device purchasers are 20% more likely to complete the transaction on their mobile device than the average user.• Apps can be your highest performing channel: Retailers focusing on apps are finding gold. Conv