ECDB：2025年在不确定时代的美国电子商务市场白皮书（英文版）

The trajectory of US e-commerce growth is highly seasonal. Historically, the final four months of the year, especially Q4, determines theoverall success of the year ▪While Q1 often brings a natural slowdown post holidays, strategiceventsin Q2 and Q3(e.g. Amazon Prime Day) can serve as early indicators of second-half momentum ▪ How brandsperformin Julyoften signalstheir momentumheading into peak season ▪ Prime Day can act as strategic trigger, an encourage early discretionary spending, a