Retail Economics：2025年电子商务交付基准报告（英文版）

Fve years after the pandemic reshapedthe retail landscape,a new consumerreality is emerging.In 2025,46%ofshoppers plan to increase their visits tophysical stores,while only31%ofconsumers plan to increase their onlinepurchases.This shift signals a pivotalmoment:The growth of ecommerce isno longer about digital dominance butaboutmastering omnichannel strategles that seamessly integrate onine andoffline experiences. Retailers now face adual challenge: meeting the demand forinnovation while deliv