ECDB：2025年全球电商趋势白皮书（英文版）

The recent years have seen a clearshift towards ecommercemarketplaces, away from the formerfocus on online stores.By 2024,72% of global ecommercerevenues were transacted onmarketplaces. This compares againstthe remaining 28% ofrevenues thatonline stores generated.Online marketplaces enable third-party sellers to distribute theirmerchandise on a digital platform,increasing product variety andenhancing audience appeal.Certain regions drive this trend,such as China, where themarketplace share is 93