DSI：2023年品牌如何开展零售媒体报告（英文版）

To help brands answer these questions, Stratably and the Digital Shelf Institute (DSI) undertook a qualitative and quantitative study of leading brands to understand their organizational structure around retail media and how they are — or aren’t — integrating retail media into their broader marketing efforts. In particular, we conducted an in-depth survey to benchmark 52 large and mid-sized consumer brands, two-thirds of which compete in the consumer packaged goods (CPG) market and all others