InMoment：2025年破解B2B体验的密码报告（英文版）

Unlike B2C, where customer interactions are usually one-to-one, B2B is a web of relationships. Decision-makers, influencers, endusers—all with different priorities. Engaging the right people, in the right way, is the name of the game. Common Question: Our client relationships are complex. Do I try and speak to everyone? What Works: Define Your Key Players – Know who truly influences decisions and tailor engagement accordingly. Expand Your Listening Approach – Don’t just rely on surveys—tap in