Sprinklr：2022年如何创造以客户为主导的技术体验报告（英文版）

Modern customers use technology to emphasize their individuality and demand personalized experiences that align with their needs, values, and worldview. However, in the cookieless world, companies could lose up to 80% of their behavioral data. Hence, it is essential for tech companies to transition from point-of-sale to a broader “path-of-experience” approach and deliver mass personalized service.