Databricks&TDWI：2025年商业智能与人工智能融合：赋能可落地的自助分析研究报告（英文版）

Remember logging in to an analytics platform and being faced with a wall of dashboards? That’s the reality for most business teams today. The scenario is that marketing teams are overwhelmed by hundreds of dashboards and still can’t find the specific insight they need, like campaign performance by region. Take Sarah’s marketing team at a midsize retailer. They needed to understand which Q3 campaigns drove the most revenue in their Western region. Simple question, right?