Ofcom英国通信管理局：2025年用户体验生成式人工智能（GenAI）搜索技术报告（英文版）

YouGov Qualitative conducted 24 online in-depth interviews lasting between 30 to 45 minutes between 17th of June and 3rd of July 2025. Prior to the interview, participants completed a pre-task by conducting five online searches using the tools they normally access. Three of the searches were specified and two were of their choice. The specified tasks listed 3-4 questions, and participants were asked to select one to research. The specified topics covered: • Health and wellbeing • Finance and mon