First Insight:2018年注意差距:性别对购物习惯和科技颠覆的影响报告(英文版).pdf |
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First Insight conducted a consumer survey examining retail industry disruptors that could be driving shopping behaviors and purchase decisions. Results revealed a significant gender gap between how men and women shop and make purchase decisions, as men are less likely to embrace disruptors such as mobile shopping, Amazon.com, discount retail and AI. The survey found that: 1. Women are more frequently shopping on mobile devices than men, and men are making fewer purchases than women when they
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