WARC&DSI:2023年数字化人才招募:零售媒体及其它领域策略报告(英文版).pdf |
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The steady decline in US unemployment has proved to be a challenge for many companies, with some industries getting hit harder than others. For consumer brands and their agency partners competing for digital talent, this impact has been profound. Complicating the search for talent is the fact that retail media in its current form has only been around for a few years. The lack of standardized offerings of ad units, data and metrics makes it even harder to find talent that can literally “hit th
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