Snowflake：2024年数据和人工智能趋势报告：广告、媒体和娱乐（英文版）

In 2023, the hype surrounding generative AI products was off the charts. But in 2024, the real work is underway as enterprises start to pour their proprietary data into large language models (LLMs) and create bespoke applications that drive their businesses in new directions.