Parks Associates&FPT：2024年收益最大化：生成式AI对娱乐业的影响分析报告（英文版）

The media ecosystem in the US is in search of greater cost controls as streaming services approach market saturation. After years of investment in building subscriber bases and content offerings, profitability is the new focus. Entertainment companies across the board are re-evaluating their content spend, and there’s a renaissance in ad-based models to generate more revenue. Generative artificial intelligence (GAI) is gaining broad public mindshare thanks to ChatGPT, and has the potenti