Emplifi：2024年用户生成内容如何在社交电商中驱动收入并提升参与度报告（英文版）

In recent years, the growth of social commerce has transformed how businesses interact with consumers, merging social media platforms with eCommerce functionalities. This shift has been fueled by the increasing reliance on user-generated content (UGC), which now plays a pivotal role in digital marketing strategies. UGC includes any form of content – reviews, photos, videos, testimonials – created and shared by consumers about a product, service, or brand, often on social media or review platf