凯捷Capgemini：2025年放眼比赛之外：人工智能赋能体育参与新时代研究报告（英文版）

• To attract more fans and maintain ongoing engagement, sports organizations must harness technology—especially AI and generative AI—to deliver an enhanced viewing experience. They must identify the high-potential solutions and develop a clear implementation strategy. • At the same time, they must: – Ensure the solutions augment the sports consumption experience, without distracting from or overshadowing it – Implement robust cybersecurity measures to safeguard fans’ (and players’) personal d