Heuritech：2024年全球奢侈品牌分析报告（英文版）

2024 was a pivotal year for the luxury industry asthe market contracted 2% to €363 billion globally in20241_for the first time since the pandemicmaterializing a normalization phase after the stronggrowth of 2022 and 20232.

Targeted Marketing InvestmentsDespite the slowdown,luxury brands maintainedtheir marketing investments, although with notabledifferences across categories. Perfume & Cosmeticscontinued toshowstrong actiation growthoutpacingFashion &Leather Goods,whichhistorica