尼尔森IQ：2024年度市场推广报告（英文版）

In 2023, the world braced for a recession. One never fully materialized, but that didn’t stop budgets getting slashed and significant layoffs across nearly every sector. While this year may be poised for more of the same, global marketers are staying optimistic. Many are leaning hard into performance marketing and digital platforms to help them deliver quantifiable results for their businesses. These channels are made all the more appealing with programmatic-style, automated ad buying based on a