华通明略：子品牌的广告营销（英文版）

ADVERTISING A SUB BRAND EFFECTIVELYThere are benefits to advertising a sub brand under an existing parent brand. Using similar branding devices, styles or music can transfer values from the parent brand to the sub brand. And, when established or synergistic branding devices are used to launch a sub brand, the parent brand may also benefit. Keep in mind that what’s different about the sub brand should be featured prominently so viewers are clear the ad is not for the parent brand. A successful la