Brand Finance：2024年韩国品牌150强报告（英文版）

South Korea’s retail sector has experienced significant growth, with most retail brands reporting double-digit increases in brand value. Of the 11 retail brands ranked in the report, eight saw surges in brand value. These 11 brands contributed 5.5% of the brand value of the South Korea 150 ranking, amounting to USD17.7 billion. Leading this surge is Coupang (brand value up 12% to USD7.2 billion), South Korea's largest e-commerce platform. Coupang's continued dominance in online retail