Starcom&Prodege：2024年品牌粉丝文化研究报告（第三版）（英文版）

This report is underpinned by Starcom primary research, fielded in the fall of 2023. We conducted a quantitative and qualitative custom survey of 2,000 respondents, that was nationally representative across ages, gender, and ethnicities. Additional proprietary research was conducted in the spring of 2024 with 1,000 consumers (nat. rep) to explore further themes and findings. Within this survey, we explored the relationship between 54 different attributes across 23 different brands representat