Forsta：2021年通过AAU调查提升品牌价值报告（英文版）

An AAU survey asks questions of consumers ina specifc category and probes on the surveysponsor's brand, along with key competitors.For example, if Visa sponsored an AAUstudy, the survey would ask respondentswhat they think about the Visa experience.It would also ask them to rate MasterCardAmerican Express, Discover and other brandsin the credit card space. Doing so not onlyallows Visa to understand its position inthe marketplace, but also how and whyconsumers choose credit cards in genera