Socialinsider：2025年全球金融&银行业社交媒体基准报告（英文版）

The finance and banking sector evolves rapidly on social media, but success hinges on platform-specific strategies. Broad, generic content is losing ground fast. Facebook continues to deliver value, but only with a modernized approach. Static posts like albums and links are underperforming, while data shows clear advantages for pages that prioritize dynamic, educational content. Instagram remains critical, but format matters. Reels dominate content volume, yet carousel posts often outperform