QS：2024年从中国走向世界报告（英文版）

54% of Chinese students have attended a student recruitment event or fair. 60% attended an in-person event – while this is a majority, it does highlight an opportunity for universities to use virtual events to supplement their in-person fairs. Nearly three quarters of Chinese students said talking directly to universities influenced their decision making. This presents a significant opportunity for universities to use student recruitment events to drive conversion and enrolments.