西蒙顾和：2025年推动B2C市场增长：基于价值的定价的力量白皮书（英文版）

In consumer markets, there are many ways to increase sales and profitability but few are as impactful as value-based pricing. By setting prices that reflect the unique benefits your products or services deliver to customers, brands can achieve stronger profit gains than through equivalent changes in volume or cost reduction.For several years, rising inflation made it easier for B2C companies to push through cost-based price increases with minimal resistance. That era has ended. With inflation