Ravn RESEARCH：2025年代理机构的加速器报告（英文版）

1. Pressure from regulators and Big Tech: Crossdevice and web tracking was always a contentious issue in marketing. With new and continued pressure from regulatory bodies and Big Tech — such as the sunsetting of third-party cookies and iOS updates that emphasize user privacy — companies now face even greater challenges in profiling individual consumers and assigning objective value to paid media channels. All of this will have lasting effects on marketers’ longterm strategic goals.