Brand Finance：2025年全球电信品牌150强报告（英文版）

Swisscom has risen from third place to become the world’s strongest telecoms brand in 2025, with a brand strength index (BSI) score of 89.8/100. This achievement reflects its strong performance across key metrics, including perfect scores for familiarity, reputation, consideration, price premium, and recommendation in Switzerland, underscoring its strong appeal among consumers. Swisscom’s rise in brand strength is underpinned by its commitment to innovation, sustainability, and customer-centric