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Brand Finance:2025年全球最具价值B2B品牌指数报告(英文版)

发布者:wx****2d
2025-05-16
4 MB 23 页
品牌 Brand Finance
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Brand Finance:2025年全球最具价值B2B品牌指数报告(英文版).pdf
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B2B companies vary greatly in terms of how they operate. Some brands focus purely on enterprise clients (B2B), others maintain a dual-facing strategy and offer products and services to both consumers and businesses, many operate in government procurement cycles (B2G), and a growing number of brands are B2B2C, where the product/service users are consumers, which business customers pay to access, as is the case for e-commerce or social media platforms.To create value through brands in business


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