Brand Finance：2025年全球最具价值B2B品牌指数报告（英文版）

B2B companies vary greatly in terms of how they operate. Some brands focus purely on enterprise clients (B2B), others maintain a dual-facing strategy and offer products and services to both consumers and businesses, many operate in government procurement cycles (B2G), and a growing number of brands are B2B2C, where the product/service users are consumers, which business customers pay to access, as is the case for e-commerce or social media platforms.To create value through brands in business