英国研究与创新署：2025年英国影视传媒业AI应用现状、挑战及未来路径研究报告（英文版）

The rapid development of generative artificial intelligence (AI) is already affecting how stories are told, how content is made, and how audiences engage with screen media. Within the UK’s film, television and video games sectors, there is considerable interest in the possibilities that AI might offer – but also a need to understand where and how these technologies are being used, and their likely impacts, both positive and negative. AI in the Screen Sector: Perspectives and Paths Forward