Spate：2025年护肤趋势解码-根据谷歌搜索和抖音的热门趋势报告（英文版）

Spate has recently introduced its proprietary Popularity Index (Pop Index), a tool designed to analyze how trends and brands perform across platforms while accounting for platform-specific growth. The index also identifies which platform—currently between TikTok or Google Search, with more on the way—drives a trend’s popularity. For instance, is the surge in collagen masks fueled by search queries or TikTok views? Our latest skincare report examines the trends shaping the category, taking a h