Gartner:2024年世界顶级品牌数字营销三大经验总结报告(英文版).pdf |
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Digital marketing performance is key to achieving growth, but challenges make a best-in-class strategy elusive for most CMOs. Customers move in nonlinear journeys across channels. Large organizations are slow to react to market shifts. GenAI is ready to unleash a deluge of commoditized content. Genius Brands turn these challenges into opportunities. They’re more adept at supporting multiple journeys to cover customer needs. They design their organizations for agility with novel approaches to
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