尼尔森：2016全球视频点播收视调查报告（英文版）

The topsy-turvy video-viewing landscape• Traditional definitions of what it means to watch TV are changing, and consumers are in control.• Nearly two-thirds of global respondents say they watch some form of video-on-demand programming (includes long- and short-form content).• Most viewers appear to be supplementing, rather than replacing, paid traditional TV services (received through a cable or a satellite). Nearly three-quarters of global online respondents say they pay such a serviceto watch