MMA：2024年推动生成式人工智能（Gen AI）的发现和采用：十问十答（英文版）

The paper was constructed on the basis of the 10 most Frequently Asked Questions for GenAI in Marketing, and was mentored by the AI Advisory at MMA Global India. A first-funnel approach involved taking stock of the many possibilities of questions that a marketer would come across. This was then followed by attempting to answer each of these questions from a first-responders point-of-view. Each question was then supported by key facts and statistical data from the reports being executed by MMA