TURTL：2024年内容营销未来趋势报告（英文版）

Marketing trends don't changeannually, but sometimes wide-reaching advances in tech orfaltering market conditions mean weneed to take stock and adapt. Thisyear, we have all of this to navigate.Engagement data is advancing search, contentexperiences, and content marketing strategiesGenerative Al(GenAl) and Search GenerativeExperience (SGE) are shaping efficiencies,experiences, and convenience -continuouslybuilding results from user behavior. Personalizedonline experiences are becoming norm