TiVo：2024年第二季度北美视频趋势报告（英文版）

As we look at the content ecosystem in Q2 2024, consumers are noticeably scaling back their spend on content and as a result, the number of sources they utilize for video. In this iteration of the Video Trends Report, we continue to see respondents supplement their video bundle and save money by turning to ad-supported services. In fact, the ratio of SVOD consumers utilizing lower-cost, ad-supported tiers has increased across the board, while the share of consumers utilizing ad-free SVOD