DSI：2022年数字货架解码：通过理解每个商业接触点来推动全渠道增长报告（英文版）

Whether you’re just beginning to invest in digital initiatives or your ecommerce team is established but siloed from the rest of your organization, your future omnichannel success relies on your team’s ability to coordinate and educate effectively across the divide. To start, effective omnichannel planning can be as straightforward as establishing shared definitions and mutual understanding of how each channel — brick and mortar, direct ecommerce website, digital shelf, online retailer, socia