Flashtalking:汇聚未来电视视频白皮书(英文版).pdf |
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For the last decade, the digital advertising ecosystem has been salivating at the prospect of merging with the $70 billion linear television market. Virtually every company in the space has leapt into a frenzy of 11th-hour repositioning to maximize their relevance to a conjoined linear-digital TV/CTV ecosystem. While marketers are keenly aware of the potential opportunities opened by the complete digitization of television, sorting through and staying on top of the changes in the market is ch
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