微信：2024年微信品牌保护报告（英文版）

Weixin is a multifaceted social communication service that bridges private interactions and public discourse through features such as direct messaging, group chats, Official Accounts, short videos and livestreams, and third-party Mini Programs. The world’s leading brands turn to Weixin not only to enhance direct consumer engagement in China, but also to leverage the platform’s diverse features to create meaningful experiences that foster deeper connections with audiences. To ensure long-term suc