MMA：2023年营销中生成式人工智能的现状报告（英文版）

. Optimism Amidst Disruption: A significant 75% of companies anticipate a major upheaval due to GenAI, with half of them sensing this transformation is already underway and gaining momentum. This disruption, is met with a prevailing sense of optimism, especially concerning its implications for individual careers but wanes slightly when considering broader impacts on nations and families. Furthermore, a consensus emerges around the need for regulatory measures, provided they strike a balance and