ChangeUp：2025年美国杂货零售业“超级用户”的崛起及其对购物体验的影响报告（英文版）

The grocery shopping expectations are fundamentally changing, bringing forward a new type of customer: the Power User. Like their counterparts in the tech world, these grocery Power Users have become experts at combining digital tools with traditional shopping. They move effortlessly between online ordering and in-store visits, using every available technology to make their shopping more efficient. Our recent survey highlighted just how important these Power Users have become – and revealed a