Flashtalking：2023全频道视频创意剧本报告（英文版）

Whether delivered on TV or on other devices, video remains a key tool for marketers. As the mainstream advertising medium that most closely mirrors our own view of the world, it remains the gold standard for delivering engaging and persuasive messaging to consumers around the globe. Today’s audiences may see video ads in many different channels and formats. This Omnichannel Video Creative Playbook aims to help advertisers and agencies better understand the nuances of how video advertising cha